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HOW TO BRIEF A MULTIMEDIA PRODUCTION SERVICE

having a clear understanding of the end
product allows you to make decisions about
how and where you are going to use it

	•	have a clear idea of the end product and what it should achieve
	•	do you know what that is? if not, profile what you want to do with it and leave up it to the supplier to make a recommendation
	•	where do you want to use it? locations/logistics?
	•	how do you want to use it? present live or interactive/controlled environment? will you be using it? handing it out to someone else? or giving it to your end audience?
	•	internal or externally?
		the web or live to the public?
	•	venue/location/s?
	•	over what period of time?
	•	are multiple copies required?
	•	is printing required?

audience - profile them with questions like:

	1	male or female?
	2	maturity?
	3	numbers? large or small?
	4	demographics?
	5	internal - external?
	6	interest/involvement factor?
	7	degree of understanding of content?
	8	length of medium?

content - list all the relevant items to be included/excluded:

	1	describe topics to be covered and content.
	2	what content material do you have already?
	3	in what form is this material?
	4	what are the key messages?
	5	what are the key issues affecting this message?
	6	what are your expectations from the audience?
	7	expected response?

	*budget - provide parameters*
	1	give supply/production company some cost parameters to work with - even though it may not be accurate (i.e. find out what you can get for what budget)
	2	are production values important to you? (i.e. would you prefer to spend more on getting a better quality image or make the programme longer by having every detail covered?)
	3	understand you are paying for time and so anything that can save time allows it to be added to the quality of the end product. . . and vice versa

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